Pininfarina provides integrated solutions in different fields, from automotive to architecture, from smart products to retail. (Pininfarina Official Site, 2023). Pininfarina Stile Di Vita (Lifestyle) is a concept that explores the symbiosis of Nature against AI whilst pushing Pininfarina’s Design Language into the future. It’s a fully autonomous vehicle which allow people to reach a positive state of mindfulness to heighten creativity, in a mundane task such as sitting in traffic. The exterior represents a vision for future cities lead by autonomy, whilst in contrast the interior celebrates a luxurious healing space inspired by Nature.
My goal was to create a vehicle that was so unique that takes full advantage of the unusual. Stile Di Vita is a stripped back piece of design, and the result is the purest form, where the usual tendencies of any vehicle have been eliminated entirely.