Creative Advertising is, now more than ever, a prominent communication platform for instigating positive change. Techniques and media have diversified across traditional, social, and digital, and now bring with them new opportunities to reach new audiences. Contemporary culture has positively refocussed on the importance of the environment, the necessity for equality, and the value of empathy. As a result, many of the advertising campaigns shown have addressed this subject matter to communicate important social messages. They also emphasise the importance of originality when promoting these positive changes. What we share are great examples of the power of positive advertising during these current times.